Love & Work are our cornerstones; two of the most significant elements in our lives. We believe that Love & Work should be intertwined with one another. It’s an AND, not an OR. We love what we do, and do what we love.
To achieve this balance, we choose to work with clients that want to do things differently, and we assemble teams of passionate specialists from a huge variety of backgrounds, all experienced in solving tricky problems.
Our teams are uniquely assembled to look at things from a different angle and connect the dots in a way others can’t.

Alice Cartner Morley
Founder Republic
- Insight-led strategic consultancy
- Brand & reputation tracking
- Storytelling
- East Londoner
- Bookworm

Arlo Brady
CEO Freuds Group
- Family business
- Global reputation consultancy
- Sustainability
- Crisis management
- Visible leadership
- Chairman of Blue Marine Foundation
- Lover of the sea
- Italophile

Callan de Villiers
Head of Talent Partnerships
- Talent brand partnerships
- Agent
- Music lover
- Organiser
- Motorsports enthusiast

Charlotte Budd
Partner
- Corporate reputation & comms
- Leadership Communications
- Women in business
- The future of work
- Foodie

Daniel Deeks-Osburn
Strategy Director
- Brand & business strategy
- Earned media
- Reputation management
- Trained journalist
- Practical creative strategy training

Gerard McTigue
Senior Associate
- Visible Leadership
- Corporate Comms & Reputation
- Media Strategy
- Traveller
- Anglophile
- Global Affairs Buff

Hannah Pawlby
Partner
- Global campaigning
- Convenor & curator
- Purpose consultant
- Politics
- Passionate optimist
- The ‘gram

Helen Rabbatts
General Counsel
- Head of legal
- Regulatory compliance
- Acquisition strategy
- Northerner
- Avid reader
- Lover of cheese


James Rae
Special Projects
- Entrepreneurial thinking
- Partnerships & connectivity
- Cookery
- Travel
- Tennis

Jessica Pierce
Director
- Behaviour change & health campaigning
- Reducing health inequalities
- Psychology
- Animal welfare
- Foodie

Jessica Sykes
Senior Associate
- Sport
- Youth
- Consumer brands
- Global campaigns
- Northern
- Avid reader
- Idealist

Jo Livingston
Partner
- Personal reputation
- Crisis & issues
- Media relations
- Countryside resident
- Lover of mysteries
- The Talent Tap supporter

Jo Vyvyan-Robinson
Partner
- Helping consumers to care about brands & act on it
- Raising boys

Julia Bainbridge
Partner
- Government campaigning
- UK health system
- Purpose
- Addressing health inequalities

Katouche Goll
Associate
- Purpose & Consumer Comms
- Personal Reputation
- Sport
- Disability Rights
- Beauty Enthusiast

Kevin Sparrow
Senior Designer
- Logo Maker
- Brand Builder
- Digital & Print Design
- Comic Reader
- Bike Rider
- All-round Geek

Laura Di Simone
Director
- Digital Comms
- Integrated Planning
- Creative Strategy
- Fitness
- Travel
- Food

Laurel Kelson
Director
- Consumer health
- Cause-related marketing
- Partnerships
- Large scale media publicity
- Reducing health inequalities
- Running & country walks
- Travel
- Bingeworthy TV

Matt Barbet
Partner
- Senior counsel
- Media strategy
- Content
- Crisis
- Presentation
- Broadcast news
- Podcasting
- Cycling

Matthew Freud
Chairman
- Creative
- Connector
- Counsel
- Love & Work

Poppy Mitchell-Rose
Partner
- Global media and stakeholder campaigns
- Middle East
- Politics
- Connecting people

Rhydian Bankes
Chief Commercial Officer
- Commercial & financial operations
- Chartered accountant
- Kitesurfing
- Reading
- Sharks

Samuel Smith
Director
- Global corporate reputation
- Visible leadership
- CEO/Leadership Training
- Sustainability & Purpose
- Ex-BBC News
- Guitarist & composer
- Sports fan

Sean Pritchard
Creative Director
- Creating
- Publicity
- Syndication
- Keeping it simple!

Sophie Cowling
Associate Director
- Global campaigning
- Activism advocacy
- Fashion/ luxury meets purpose
- People (and brands) on a mission
- The micro-influencer
- The life and times of Taylor Swift
Join us.
Freud Communications Careers